CTEK Partnership

You instinctively know when you see something special and that's how we felt at First Brands when we became aware of the CTEK product range. Paul Bingham of First Brands was approached by CTEK 3 years ago to try and help them establish their brand and sales in the UK. It is always much easier to do this if the product in question has quality written all over it and a great point of difference over its competitors. But was there a volume market for a battery charger in this modern age?

Traditionally we all tend to associate chargers with old cars and emergencies in Winter when the cold strikes and weak batteries fail. A battery charger was something you kept under a shelf in the garage but today's cars can need one too as they rely on an expanding range of electronic equipment including aftermarket items such as iPod chargers, in-car DVD and satelite navigation. These items all take a hit on the vehicles electrical storage system and if you don't look after the battery when the engine is off, it can fade very quickly. Modern cars need a modern solution which takes into account complex vehicle management and electrical systems and we are proud to be associated with the premier solution - CTEK battery chargers.

So, what have First Brands managed to achieve with CTEK smart switch mode chargers? Well from a negligible initial footprint in the UK we have established this product at the top of the market for high quality professional charger and conditioners and this success story continues to evolve.